Selling Your Home
with Kim Elmer

How I Sell Your Home, Step by Step

Here is exactly what happens when you list with me, and what I handle at each step.

1. 01

   Listing Consultation and Walkthrough

   We start at your home. I walk through every room with you, ask about your goals and timing, and note the features buyers will value most. I also look at what may need attention before we list.

   • I learn your timeline, your next move, and what matters most to you in the sale.
   • I point out the features, upgrades, and finishes we should highlight.
   • I explain my full process and answer every question before you decide anything.
2. 02

   Pricing Strategy

   I price your home from current MLS data, not guesswork. I study recent sales, active and pending listings, and homes that didn't sell in your neighborhood and price range. Then we review the numbers together and agree on a strategy.

   • Comparable sales matched by neighborhood, size, age, condition, lot, and upgrades.
   • A review of current competition: what buyers will compare your home against.
   • A clear recommendation on list price and the reasoning behind it.
   • A plan for reviewing price and activity once the home is live.
3. 03

   Preparing Your Home

   Small, smart improvements can change how buyers see your home. I give you a clear, prioritized list and connect you with trusted local professionals.

   • A prep list ranked by impact: what to fix, what to update, and what to leave alone.
   • Referrals to contractors, painters, cleaners, landscapers, and handymen I trust.
   • Guidance on decluttering and depersonalizing room by room.
   • Curb appeal recommendations for the yard, entry, and exterior.
   • An optional pre-listing inspection to find issues early, so there are fewer surprises after an offer.
4. 04

   Designer Staging

   I pay for a professional interior designer to stage your home. Staging helps buyers picture themselves living there, and it makes every photo stronger.

   • A staging consultation with my interior designer.
   • Styling with your own furniture and decor, with added pieces where needed.
   • Staging plans for vacant homes.
   • Final styling before photography and before each open house.
5. 05

   Photography and Media Day

   Your listing photos are the first showing. I pay for a professional real estate photographer to photograph every room and capture the details that set your home apart.

   • Professional photos of every room, including close-ups of craftsmanship, millwork, finishes, fixtures, and design details.
   • Twilight photography that shows your home's lighting, curb appeal, and character in the evening.
   • Drone aerial photos and video that show the home, the lot, the street, and the setting around it.
   • A cinematic interior video walkthrough.
   • A 3D virtual tour so buyers can walk through online.
   • A professional floor plan so buyers understand the layout before they visit.
   • A prep checklist before media day so every room is ready.
6. 06

   Launching Your Listing

   When your home goes live, it is ready to make a strong first impression everywhere buyers look.

   • A Coming Soon strategy to build interest before launch.
   • MLS listing shared to the major home search sites.
   • A dedicated property website with photos, video, the floor plan, and details.
   • Targeted social media and digital ads to buyers searching in your area.
   • Professionally designed printed brochures and flyers.
   • Outreach to local agents who are working with active buyers.
   • Neighborhood outreach, because neighbors often know someone who wants to move in.
7. 07

   Showings and Showroom-Style Open Houses

   I make it easy for qualified buyers to see your home, and I make sure every visit counts.

   • Showing scheduling and coordination around your routine.
   • Clear instructions on preparing the home and securing valuables before showings.
   • Showroom-style open houses that are staged, styled, and hosted by me.
   • Feedback gathered from buyers and agents after showings, shared with you.
   • Follow-up with open house visitors and their agents.
8. 08

   Offers and Negotiation

   The highest price is not always the best offer. I review every offer with you line by line and negotiate to protect your bottom line and your terms.

   • A seller net sheet for every offer, showing what you would walk away with.
   • Review of price, financing, earnest money, option period, appraisal terms, closing date, and any leaseback request.
   • Strategy for multiple offers and counteroffers.
   • Negotiation on your behalf, with your goals as the priority.
9. 09

   Under Contract to Closing

   Once you accept an offer, I manage every deadline and detail so nothing slips.

   • Coordination of the buyer's inspection and option period.
   • Negotiation of repair requests.
   • Appraisal coordination and follow-up.
   • Work with the title company on title, survey, and closing documents.
   • HOA resale certificate and document requests, when your home is in an HOA.
   • Regular updates on every milestone and deadline.
   • Final walkthrough and closing day coordination.
10. 10

    After Closing

    My work doesn't stop at the closing table.

    • Help with keys, utility transfers, and final details.
    • Copies of your closing documents for your records.
    • I stay in touch and remain a resource for you, your family, and your friends.